WHY SHOP J&M? RECENT STORY: Had a rod I'd bought there a couple of years ago and the butt was a little long for working a lure. Took it in and told John (owner) my problem. He asked how much too long it was, and when I was a little bit vague, he dragged out a Yeti cooler, had me stand on it and re-create my retrieve and determined how much to shorten the butt. He put in in the vise, whacked it off, then and there, replaced the butt cap and wished me luck. No charge. Try getting THAT kind of service at WalMart.

